Well it has always been Salim Manshoors's dream to make Traditional Indian Muslim food the most popular food worldwide. And going by the attention he is drawing, his dream may be fulfilled sooner than he expects. Master Salim Manshoor story is a true recipe for success. Born in September 1965, he began his quest for culinary greatness after completing his tertiary education at St. Xavier's Intuition in Penang. Not one to rest on his laurels, in 1987 Salim Manshoor again began his quest to lease a first shop lot outlet with a proper dining facility. Master Salim Manshoor on his own accord also created a secret recipe known as "Black Roasted Chicken" (Ayam Negro) which contains traditional Indian Muslim herbs and spices from different parts of India and Java. Today, at Kassim Mustafa a vast spectrum of flavors is created by the judicious and inventive use of spice resulting in a renowned and truly delicious Indian Muslim Cuisine.
Later in the year 1997 at the age of 32 a successful and confident Salim purchased his own outlet through his own effort whereby he purchased three (3) shop lots which carries on business for 24 hours a day. His main outlet which is at No.12, Chulia Street, 10300 Penang, caters the famous "Nasi Dhalca" which is today a family household name in Penang. Perhaps the most elaborate dishes which comes from the North, which were inherited from the Moguls, who invaded India from Persia in the sixteenth century are also found in Kassim. Many Moghlai dishes such as biryanis (rice and meat creations), which are rich and lavish due to ingredients used, kebabs and tandoori dishes, which are cooked in a special clay oven, called a tandoor are also daily specialties in Kassim Mustafa. Salim with his humble beginning formed a Sdn. Bhd.,in 12th of March 1999.
Well to most people in Penang and other places he is known to be a very humble person though he has achieved his ambition successfully. However, again Salim not one to rest on his laurels is deciding to launch a multimedia CD-ROM on Traditional Indian Muslim foods and International Cuisines. Backed by a competent team of professionals from the hospitality industry, dietetics and press media, which makes a complete family, Salim Manshoor has a very flat organizational set up. The team has been responsible for conducting research on Indian Muslim Food.